Role: Co-FounderOrganization: Create Build DestroyDate: Summer 2007–Summer 2011
In 2006, my cousin Tyler Ben-Amotz started making graphics and silk-screening them onto shirts. His designs were loud, and often based on rap lyrics. He called the project Create Clothing. Around 2007 I asked if I could help him out. I was interested in the clothing business (partly inspired by another t-shirt company called LOLA) and thought it would be a cool experience to try and wholesale the shirts to stores. Over the next few years the graphics and brand evolved, and Jesse Zorski and Jordan Boyea joined us. I was mainly responsible for sales and production. Our t-shirts were sold around the US, and eventually in Europe and Scandinavia (with showrooms in Milan, and Denmark). We made stickers, matchbooks, and hats. We threw a bunch of parties. We had a lot of photoshoots. We had a blog that I posted on religiously. Over time I learned how to use Photoshop and Illustrator, and started making our product catalogs, brand graphics, etc. I also learned HTML and CSS (thanks PJ), and managed our website. Back then I didn't see myself as a designer, or even as a "creative" person. But working on this project gave me a lot of confidence towards making things. I am forever thankful to Tyler, Jordan, and Jesse for such a fun journey ☺
createbuilddestroy.com![Image of Create Build Destroy](/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fcreatebuilddestroy_01.9de05b1c.gif&w=1920&q=75)
![Image of Create Build Destroy](/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fcreatebuilddestroy_02.bd09f10c.jpg&w=1920&q=75)
![Image of Create Build Destroy](/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fcreatebuilddestroy_03.953136ab.jpg&w=1080&q=75)
![Image of Create Build Destroy](/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fcreatebuilddestroy_04.2a20edf5.jpg&w=1080&q=75)
![Image of Create Build Destroy](/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fcreatebuilddestroy_05.4ecbbdb9.jpg&w=1080&q=75)
![Image of Create Build Destroy](/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fcreatebuilddestroy_06.8cc81b7e.jpg&w=1080&q=75)
![Image of Create Build Destroy](/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fcreatebuilddestroy_07.5ab6943b.jpg&w=1080&q=75)
![Image of Create Build Destroy](/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fcreatebuilddestroy_07_1.13f10dbd.jpg&w=2048&q=75)
![Image of Create Build Destroy](/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fcreatebuilddestroy_08.965386ad.jpg&w=1080&q=75)
![Image of Create Build Destroy](/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fcreatebuilddestroy_09.9490135a.jpg&w=1200&q=75)
![Image of Create Build Destroy](/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fcreatebuilddestroy_10.2db68c5e.jpg&w=1200&q=75)
![Image of Create Build Destroy](/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fcreatebuilddestroy_11.18499a44.jpg&w=1080&q=75)
![Image of Create Build Destroy](/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fcreatebuilddestroy_11_1.d9278f15.jpg&w=1200&q=75)
![Image of Create Build Destroy](/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fcreatebuilddestroy_12.b8b475e3.jpg&w=1080&q=75)
![Image of Create Build Destroy](/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fcreatebuilddestroy_13.d861859b.jpg&w=1080&q=75)
![Image of Create Build Destroy](/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fcreatebuilddestroy_14.cae8c218.jpg&w=1080&q=75)
![Image of Create Build Destroy](/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fcreatebuilddestroy_15.869e8dd7.jpg&w=1080&q=75)
![Image of Create Build Destroy](/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fcreatebuilddestroy_15_1.288c1949.jpg&w=2048&q=75)
![Image of Create Build Destroy](/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fcreatebuilddestroy_15_2.823dfea8.jpg&w=1920&q=75)
![Image of Create Build Destroy](/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fcreatebuilddestroy_16.cafe5a79.jpg&w=1080&q=75)
![Image of Create Build Destroy](/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fcreatebuilddestroy_17.17e4ba15.jpg&w=1080&q=75)
![Image of Create Build Destroy](/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fcreatebuilddestroy_17_1.62a2a2ab.jpg&w=2048&q=75)
![Image of Create Build Destroy](/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fcreatebuilddestroy_18.0fe48ae3.jpg&w=1080&q=75)
![Image of Create Build Destroy](/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fcreatebuilddestroy_20.d1919d78.jpg&w=1920&q=75)
![Image of Create Build Destroy](/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fcreatebuilddestroy_21.4db4a0ea.jpg&w=1920&q=75)
![Image of Create Build Destroy](/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fcreatebuilddestroy_22.3844f84c.jpg&w=2048&q=75)
![Image of Create Build Destroy](/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fcreatebuilddestroy_23.1c92161f.jpg&w=1920&q=75)
![Image of Create Build Destroy](/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fcreatebuilddestroy_24.48b51b70.jpg&w=2048&q=75)
![Image of Create Build Destroy](/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fcreatebuilddestroy_25.e05483e5.jpg&w=2048&q=75)
![Image of Create Build Destroy](/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fcreatebuilddestroy_26.f79cc2cf.jpg&w=1920&q=75)
![Image of Create Build Destroy](/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fcreatebuilddestroy_27.afbb3d4d.jpg&w=2048&q=75)
![Image of Create Build Destroy](/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fcreatebuilddestroy_27_1.a1b1a4a2.jpg&w=3840&q=75)
![Image of Create Build Destroy](/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fcreatebuilddestroy_27_2.dc224e44.jpg&w=3840&q=75)
![Image of Create Build Destroy](/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fcreatebuilddestroy_27_3.71cc09da.jpg&w=3840&q=75)
![Image of Create Build Destroy](/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fcreatebuilddestroy_28.458cb11e.jpg&w=1920&q=75)
![Image of Create Build Destroy](/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fcreatebuilddestroy_29.dc8bd084.jpg&w=2048&q=75)
![Image of Create Build Destroy](/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fcreatebuilddestroy_30.7bf9ece8.jpg&w=1920&q=75)
![Image of Create Build Destroy](/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fcreatebuilddestroy_31.0791497a.jpg&w=1920&q=75)
![Image of Create Build Destroy](/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fcreatebuilddestroy_32.9c5a091e.jpg&w=1920&q=75)
![Image of Create Build Destroy](/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fcreatebuilddestroy_33.12664a7e.jpg&w=1920&q=75)
![Image of Create Build Destroy](/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fcreatebuilddestroy_34.0d735065.jpg&w=2048&q=75)
![Image of Create Build Destroy](/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fcreatebuilddestroy_35.053b5732.jpg&w=1920&q=75)
![Image of Create Build Destroy](/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fcreatebuilddestroy_36.59736b5c.jpg&w=1200&q=75)
![Image of Create Build Destroy](/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fcreatebuilddestroy_37.a495b117.jpg&w=2048&q=75)
![Image of Create Build Destroy](/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fcreatebuilddestroy_38.afe5fb56.jpg&w=2048&q=75)